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Dwi Kurniaty
Akademi Manajemen Perusahaan Panca Bhakti Pontianak
Indonesia

Yekti Purwo Asih
Akademi Manajemen Perusahaan Panca Bhakti Pontianak
Indonesia

Indra Indra
Akademi Manajemen Perusahaan Panca Bhakti Pontianak

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Keywords Brand Image Customer Value Efisiensi Harga Kemiskinan Kepuasan Konsumen Keputusan Pembelian Kesadaran Wajib Pajak Kualitas Pelayanan Motivation Pendapatan Pertumbuhan Ekonomi Pontianak Produksi Promotion Provinsi Kalimantan Tengah Service Quality Tipologi Klassen compensation, leadership, motivation, performance disciplines keputusan pembelian
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Home > Vol 15, No 2 (2025) > Kurniaty

PENGARUH PERIKLANAN DAN KREDIBILITAS ENDORSER TERHADAP MINAT BELI E-COMMERCE SHOPEE DENGAN E-WOM SEBAGAI VARIABEL INTERVENING (SURVEY PADA PENGGUNA E-COMMERCE SHOPEE DI KOTA PONTIANAK)

Dwi Kurniaty, Yekti Purwo Asih, Indra Indra

Abstract


This study aims to determine the effect of advertising, endorser credibility on purchase intention of e-commerce shopee where e-wom is an intervening variable. Based on previous research and associated with supporting theories put forward by experts using the SPSS program as a statistical data processing tool. This type of research is associative research. In this study, the researcher used a nonprobability sampling technique because the researcher did not know the total number of members of the population studied. The sample in this study was 100 samples.


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References


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DOI: https://doi.org/10.51195/iga.v15i2.399

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