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Vol 12, No 2 (2022): Jurnal Ekonomi Integra PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKO MIYUKIE FLORIST PEMATANGSIANTAR Abstract  PDF
Resna Napitu, Eva Sriwiyanti, Risma Nurhaini Munthe
 
Vol 13, No 1 (2023): Jurnal Ekonomi Integra PENGARUH EKUITAS MEREK, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (Studi Kasus Pada Mahasiswi Prodi Manajemen Universitas Sarjanawiyata Tamansiswa) Abstract  PDF
Putri Dwi Cahyani, Indah Ita Sari, Bakas Anja Lingga
 
Vol 13, No 1 (2023): Jurnal Ekonomi Integra ANALISIS PENGARUH BRAND AMBASSADOR BTS DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKOPEDIA Abstract  PDF
Vivi Vivi, Sugianto Sugianto, Wui San Taslim, Junardi Junardi, Sheila Stefani
 
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