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Vol 11, No 2 (2021): Jurnal Ekonomi Integra THE STRATEGY OF CELEBRITY ENDORSER AND BRAND IMAGE IN DECISIONS ON SHAMPOO VARIAN HIJAB BUYING INTEREST Abstract  PDF
hijrah - wahyudi
 
Vol 13, No 1 (2023): Jurnal Ekonomi Integra PENGARUH PERSEPSI HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ROKOK KRETEK DJI SAM SOE DI KOTA PALANGKA RAYA Abstract  PDF
Harjoni Harjoni
 
Vol 13, No 1 (2023): Jurnal Ekonomi Integra PENGARUH EKUITAS MEREK, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (Studi Kasus Pada Mahasiswi Prodi Manajemen Universitas Sarjanawiyata Tamansiswa) Abstract  PDF
Putri Dwi Cahyani, Indah Ita Sari, Bakas Anja Lingga
 
Vol 10, No 1 (2020): Jurnal Ekonomi Integra PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA WOM (WORD OF MOUTH) (SURVEY PADA PELANGGAN OJEK ONLINE MAXIM DI KOTA PONTIANAK) Abstract  PDF
Steven Steven
 
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